MULTIPLES58 Ingredient Brands
Logos often look their best when they’re set apart, standing alone, all by themselves. Give a mark a nice, clean treatment, and you give a potential customer a clear symbol of the organization you’re trying to represent. But in a world where everything from artificial sweeteners to environmental certification programs to software components clamor for graphic recognition, the luxury of a nice, clean treatment doesn’t always avail itself to a designer.
Logo alphabet soup is a trend best avoided. As more and more entities team up to produce products and provide services, however, these relationships may need to be expressed in the mark. The same careful considerations that inform the development of individual marks ...
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