October 2010
Beginner
208 pages
4h 56m
English
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29 Program Consistency
Maintaining consistency is quite possibly the most difficult aspect of an identity program. But just as internal structure is important to the logo, so too is consistency of application crucial to the program.
If the same structured logo is applied haphazardly, it will be less identifiable. Nothing erodes design value like producing programs—packaging, merchandise, signage, environments, websites, etc.—without consideration to application consistency.
The goal of rolling out a new mark is to strengthen an organization’s identity, to make it more recognizable. To achieve this, the identity should be represented in a consistent way across all media and under different constraints—and resist temptations to vary it.
1. Smokehouse ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.