October 2010
Beginner
208 pages
4h 56m
English
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60 Managing Multiple Brands
The question of how multiple brand identities might peacefully coexist only recently became an issue. In the past, you might have seen multiple logos on a NASCAR driver’s jumpsuit, but you wouldn’t see a jumble of logos on the same magazine advertisement. Today, companies create logos for things that may or may not even warrant their own identity. How committed is Lincoln to Ecoboost technology?
The first choice is whether or not a company needs multiple brands. A good rule of thumb: Don’t build another brand until you have to. More brands mean more money.
If an organization establishes multiple, overlapping brands, the question of whether the organization should become a branded house or remain behind the scenes as ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.