95 Connecting the Dots

Touchpoint planning is about connecting the dots before a customer experiences your brand. As such the exercise is a key part of designing strong identity programs.

Not all touchpoints are the same, nor do they have equal value. Some touchpoints happen almost all at once and, therefore, require greater continuity than those that exist separately. Some touchpoints occur regularly, which implies a kind of rhythm, while others are ad hoc, providing a little splash or surprise. Some touchpoints may go overlooked by customers, while others directly influence their buying decision.

1. American Numismatic SocietyPiscatello Design CentreRocco Piscatello, Junno Hamaguchi

2. HTZ/Croatian National Tourist BoardSTUDIO INTERNATIONAL ...

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