77 Fun with Programs
Even if your graphic identity has good reason not to attempt to be funny, there may be plenty of room for wit in the program design. Programs are all about context. Given the right time and place, humor can be a strong ally.
The degree of humor in a program can vary depending on the campaign, the timeframe, or the type of media being employed. A witty headline, image, or movie functions like an icebreaker at a meeting. It can loosen things up, prepping the audience for a more serious engagement. Programs often have the luxury of being transitory, so they can employ humor without cracking the bedrock of the brand standards.
1. High GlitzLiska + AssociatesSteve Liska, Kim Fry, Liz Johnson
2. PapaneBrandientBogdan Dumitrache, ...
Get Brand Identity Essentials now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
