78 Funny Brands
A key driver guiding whether or not to inject some humor into a graphic identity is whether or not the brand identity has a sense of humor. Not all organizations should try to pull off a wacky logo. On the other hand, a little humor may be a way to help a brand stand out.
Like people, brands with a sense of humor are nice to be around. In addition to providing simple entertainment, wit can have a humanizing effect on a brand. It can show an audience that there are real people behind the corporation.
With social media moving organizations and their brands into personal spaces, revealing the human side of a brand has never been more important. Wit can provide a pathway for deeper, more personal, lasting relationships between companies ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access