October 2010
Beginner
208 pages
4h 56m
English
Content preview from Brand Identity EssentialsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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33 Brands that Surprise
Some people don’t like surprises. Others can’t get enough. Similarly, surprise plays a major role in some brand identities, while others do not tolerate much of it.
You may not wish to find a surprise on your bank statement, but you’d be disappointed if you didn’t find a few in a fashion magazine. No customers want things to be boring, which is where absolute consistency with no variation can lead. People like pattern, routine, clubs, affinity groups, etc., but in the words of Aphra Behn, “Variety is the soul of pleasure.”
Consider what role surprise can play in any brand identity you help build.
Curzon CinemasSubtitle.Michael Salu
The brand identity developed for Curzon Cinemas stakes a claim on a common graphic element—brackets—but ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.