October 2010
Beginner
208 pages
4h 56m
English
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INTELLECTUAL PROPERTY61 Trademarks
Originality is seldom the explicit client goal of a new graphic identity project, but stretching yourself to develop a graphic identity that doesn’t look like anything else may help legally protect the mark in the marketplace.
Just like names and taglines, the law recognizes a company’s logo as its intellectual property. Of course, a designer wouldn’t intentionally create a logo that looked like an existing mark (especially in the same category or industry). However, so many logos have been developed in the last sixty years that finding common, universally understood shapes or cultural icons that haven’t already been used can be difficult.
Beginning your identity projects with research may make it harder to ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.