October 2010
Beginner
208 pages
4h 56m
English
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RESEARCH91 Do Your Homework
Before you begin designing a logo, do your homework. Some initial research can save time, and it might just be the creative spark you need to create a powerful graphic identity.
For starters, get to know the company—its current strategy and any past graphic identities that had been developed previously. The desire to be perceived as fresh or new often prompts companies to leave a rich visual history in the drawer. Mining these resources for source material provides a logical starting point for a new graphic identity.
Learn about the company’s target audience: What are their needs, their preferences, and their goals? Developing a graphic identity a company’s employees feel good about wearing on a T-shirt or baseball ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.