October 2010
Beginner
208 pages
4h 56m
English
Content preview from Brand Identity EssentialsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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50 Popular Culture
Since identity programs change with some frequency, they can reflect popular culture more easily than graphic identities. It’s generally not a good idea to change either one too frequently, but refreshed graphics, colors, and other program elements can keep an identity program relevant.
Program designers do their work in a big, diverse world. For example, macro trends sparked by new production techniques or the mainstreaming of sustainability undeniably influence that work. When designing an identity program, you have a choice: Either recognize the impact of current macro trends on the industry and respond in a carefully measured way, or follow in lock step. Choose the latter, and the result may be a lack of consistency in ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.