October 2010
Beginner
208 pages
4h 56m
English
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WRITING22 Names and Taglines
An organization’s name establishes its most overt identity. Beyond that, a strong name also provides excellent raw material for a strong graphic identity.
An average name won’t completely limit the prospects for an organization’s graphic identity, but working with a great name can solve half the problem. When paired with a clear graphic device, names that suggest something beyond their literal meanings create some of the most evocative identities. An organization with a great name is an obvious candidate for a word mark. It may make sense to show off the name, keeping any embellishment subordinate rather than layering in meaning with additional graphic elements. A clear, strong name and straightforward type treatment ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.