October 2010
Beginner
208 pages
4h 56m
English
Content preview from Brand Identity EssentialsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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84 Honesty Is Sustainable
Authenticity speaks volumes. Brands that tell a genuine, honest story resonate with people. People believe in honest brands.
Even if you don’t think people can spot a fake intuitively, the digital age has given rise to a new era of transparency. Twitter, blogs, and twenty-four-hour news cycles are forcing companies to live up to their promises more than ever. Even the most carefully crafted press release can’t compete with a thousand people trashing a brand in the blogosphere.
The Internet generation values authenticity above many other brand attributes, which pushes smart brands to be real with their customers. The payoff (besides good karma) is that while today’s consumers will not tolerate dishonest claims, they are ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.