October 2010
Beginner
208 pages
4h 56m
English
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IDEALISM79 Standing for Something
The best businesses—and the best graphic identities—embody an ideal. If the founders aimed high when conceiving the business, it stands to reason to aim high when designing the mark that will represent it in the marketplace.
The graphic identity itself is often an idealized form—a geometric abstraction or other simplified version of an image. If you consider the role of symbols in daily life, they very often draw upon deep beliefs or experiences: history, nature, religion, patriotism. This isn’t to say that every logo for every styling salon needs to evoke some deeper meaning, but even the ubiquitous barber pole has a rich legacy.
Logos that represent an idealized state tend to be easier to get excited about: ...
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