October 2010
Beginner
208 pages
4h 56m
English
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TRENDS49 Logo Trends
Creating a new graphic identity can be an expensive endeavor. When organizations commit to such an investment, they typically don’t see it as fleeting or frivolous. Nevertheless, one can’t discount the influence of trends—from the worlds of art, fashion, technology, etc.—on identity design.
New companies have the luxury of starting with a blank piece of paper, crafting from scratch an identity that reflects current sensibilities, from typefaces to colors. This can put pressure on firms with a longer history, which could feel pressure to update an established graphic identity to appear more current.
Trends come from trendsetters. Keep this in mind. Would you rather be Nike or one of the countless other companies that felt ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.