October 2010
Beginner
208 pages
4h 56m
English
Authentic brands are built day by day. Program materials are the bricks, and standards are the mortar. Be intentional when considering these materials, and be consistent when executing them.
More often than not, a lot of little things add up to an authentic brand. Any provider can make a claim about on-time service, but only those that deliver on such claims day in and day out are being authentic. An authentic brand message might acknowledge an organization’s effort rather than puffing up performance claims.
1. The LabG-MAN
2. Flora Grubb GardensVolume Inc.Adam Brodsley, Eric Heiman, Amber Reed, Marcelo Viana

A little thing ...
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