October 2010
Beginner
208 pages
4h 56m
English
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26 Narrative Applications
Programs are all about context, and each place the identity is expressed reveals an opportunity to extend a narrative.
If a graphic identity is the cover of a novel, program elements are the chapters. The first experience with an identity program provides the exposition. As an audience experiences an identity program, consider the sequence, length, and character of each beat in the story.
Consider the where and how of use. Is a sign near the bathroom an opportunity for humor, a reminder of basic hygiene, or both? Is a website intended to surprise or comfort? If there’s a television in a lobby broadcasting the news, which channel is it on?
1. Smokey BonesPushChris Robb, Mark Unger, Kevin Taylor, Mark Unger, Gordon Weller, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.