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Once you’ve arrived at a perfect drawing or configuration for your graphic identity, take the time to write it down. Documenting the origin and development of a graphic identity challenges designers to work out what’s been going on in their heads. Quite often, this process also leads to refinements that improve the mark.
Articulating these ideas amounts to more than self-exploration. Documenting a graphic identity this way also allows you to share a record of your decision-making process—and the wisdom behind it. This record can build in room for variation while protecting against compromising the integrity of the mark. It establishes rules, guidelines, dos, and don’ts.
It isn’t any arrow; it is this arrow. It isn’t ...
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