October 2010
Beginner
208 pages
4h 56m
English
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8 Physical Elements
As identity programs make their way into physical spaces, they present golden opportunities for amplifying brand attributes. Concepts suggested in the two-dimensional mark—translucency, shape, color, contrast, etc.—can be realized in sophisticated, surprising, and enlightened ways when they move into three-dimensional space.
Well-executed programs demonstrate the personality or character of the brand through details of interior and exterior architecture as well as signage. Logos should be treated with care, but pulling other program elements into a physical space is a fantastic way to build a brand beyond the logo. Many other factors, constraints, and opportunities come into play here—including readability, materials, scale, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.