October 2010
Beginner
208 pages
4h 56m
English
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COLOR4 Color Choices
We could dedicate an entire book to the subject of color—and plenty of people have. As a designer, there’s a lot to learn about using color, from the psychology to the science. When developing a graphic identity, however, perhaps the single most important thing to know about color is at what point in the process to make decisions about it.
Color brings such an immediate emotional quality to a mark—it can tempt designers into jumping ahead and designing with a particular color in mind. Resist this temptation. Complete your initial design for each new mark without regard to the color(s) it will eventually take on. Because most graphic identities face color limitations depending on the application, you’ll need to ensure that ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.