October 2010
Beginner
208 pages
4h 56m
English
Content preview from Brand Identity EssentialsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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5 Applied Color
As color spreads across an identity program into environments, packaging, websites, and more, consistency and meaning reign supreme.
Strong identity programs use color in a fiercely consistent fashion. Choosing the right color is important—if you end up owning the wrong one, you can drag down a brand—but the importance of consistency in application can’t be overstated. Anything less adds confusion to the emotional spectrum that inspired the color choice in the first place.
As you think about how a base color and its accents tie a program together, remember this: Color communicates at the speed of light. The brain responds to color the same way it responds to pleasure or pain. It’s immediate, primal. Know the cultural connotations ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.