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Brand Identity Essentials
book

Brand Identity Essentials

by Kevin Budelmann, Yang Kim, Curt Wozniak
October 2010
Beginner
208 pages
4h 56m
English
Rockport Publishers
Content preview from Brand Identity Essentials

44 “Image” as a Verb

New imaging and production techniques have thrown the doors wide open for identity programs. From wrapped buildings and vehicles to backlit projections and temporary tattoos, opportunities for creative surface treatments for identities abound.

Graphic identity design has advanced along with technology, inspiring some designers to create graphically complex marks, some of which blur the line between illustrative logos and illustrations. Remember not to jettison clarity and legibility to make way for creative complexity. Often, a more intricate mark requires a simpler application, while a more straightforward mark can lend itself to busier applications.

Even though there are new production techniques, basic design principles ...

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Publisher Resources

ISBN: 9781592535781