October 2010
Beginner
208 pages
4h 56m
English
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9 A Sense of Place
Like colors on an artist’s palette, program elements in a physical space mix together to paint a cohesive picture. This introduces an important opportunity for creating a compelling brand experience.
The most successful retail chains and product showrooms excel at creating meaningful, ownable brand identities within their commercial environments. Think about how materials, color, and space come together to deliver different customer experiences at a Starbucks store as opposed to Victoria’s Secret or Costco. How big is the front door? What color are the walls? How low is the ceiling? How wide are the aisles? How are the products arranged? Where is the cashier?
When working to translate a brand into a physical environment, look ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.