October 2010
Beginner
208 pages
4h 56m
English
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80 Building toward Something
Identity program designers orchestrate many small steps to help deliver on the promise of an ideal. The mark itself symbolizes the ideal, but everyday artifacts, spaces, services, or other interactions may add or detract from the promise of that ideal.
The customer problem—what a brand should aim to solve—is often felt in small pain points over time. Brands promise to deliver an ideal solution to the customer problem. A well-designed system of program elements builds upon itself to reflect, extend, interpret, and continuously strive to reach the ideal.
Frank at the AGOHahn Smith DesignNigel Smith, Alison Hahn, Richard Marazzi, Fred Tan, Emily Fung
Program elements for Frank, the restaurant at the Frank Gehry–designed ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.