October 2010
Beginner
208 pages
4h 56m
English
Marketing and communications strategies inform the tactics that make up most identity programs. A deep understanding of audience needs and goals is the basis for this work. As designers develop program components, the right mix of media, products, services, and information works together to meet the needs of this audience and help them achieve their goals. Immersing the audience in an identity program requires sound planning and perseverance.
New MuseumWolff OlinsJordan Crane, Jin Lee, Droga5, Lily Williams, Beth Kovalsky, Kris Pelletier, Brian Boylan, Susie Ivelich, Melissa Bamber, Erin Nolan

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