October 2010
Beginner
208 pages
4h 56m
English
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PRODUCTION43 Production Methods
Graphic identity design has its roots in off set lithography, and the constraints of printing technology have influenced the form and character of logos. Simple, easy-to-reproduce shapes have been the standard for logos since the 1960s. As printing technology has advanced, however, the constraints have loosened.
Digital imaging technology has opened many doors, allowing for color logo application on a variety of substrates and materials, loosening typically conservative application standards. While it remains prudent to consider the worst-case-scenario application when developing a graphic identity, the worst-case-scenario production method often isn’t so bad anymore.
While some designers debate the merits of new ...
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