October 2010
Beginner
208 pages
4h 56m
English
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54 Walk the Talk
Whether an organization invests up front in its graphic identity, or gets away with a cheap logo and carelessly slaps it on everything possible, a strong brand identity is hard to fake.
Brand identity taps into what an organization does, how it behaves, or who it is—or is trying to become. The graphic identity and identity program exist to enhance or describe the brand identity. They should all add up to a coherent whole. This takes work, practice, expertise, trial and error, and perseverance.
Everyone understands the importance of being frugal. Whether an investment is advisable or wasteful changes by audience or market. What remains constant is the need for organizations to have a sense of self as they make financial and operational ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.