October 2010
Beginner
208 pages
4h 56m
English
Content preview from Brand Identity EssentialsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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AUTHENTICITY82 The Truth Comes Out
Logos that try too hard, feel forced, or seem to be a stretch can stand out—in a bad way. Potential customers can spot a brand that’s overpromising from a mile away.
Still, many organizations mistakenly undertake a graphic identity overhaul as a quick and easy way to upgrade their brand image. In the short term, updating a graphic identity can make an impact. A new logo certainly can imply a new or better value proposition, but a new face doesn’t make a new person. Customers will expect to see a brand live up to its updated logo in the long run. Disappointing them may make the hard work of rebuilding a brand image even harder.
Organizations that are truthful in their business positioning and authentic in their ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.