October 2010
Beginner
208 pages
4h 56m
English
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57 Transparent Brands
Entering the social media landscape means understanding how a company should interact in a social environment—on a deeper level than what the logo looks like on Twitter. In a crowd of individuals, how does a company hold up in terms of social relevance? Is it a wallflower or the life of the party?
We’d submit that half of what goes on today in the brave, new world of social media could be characterized as an experiment. The trick might be recognizing that the other half will likely change the world.
In this area, companies need even more diligence about clearly conveying intent, being genuine, and not overpromising. Slip up in any of these areas, and the social consequences can be detrimental to a brand reputation—and hard ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.