Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

GUIDING PRODUCT MANAGERS TO THINK AND ACT HOLISTICALLY AND SYSTEMICALLY ABOUT THEIR PRODUCT’S BUSINESS

The Product Management Life Cycle Model represents the product’s path across its life in the market. It is a dynamic model that is, of necessity, represented in a linear manner, almost like showing a map of the world on paper instead of on a globe. It’s enough to drive any product manager to distraction.

People who think in linear terms or prefer task-oriented work may be frustrated with market, organizational, and other dynamics. People who are amorphous thinkers and can shape something from anything (think of a pottery maker, artisan, or others who can deal with abstractions) and can think in more than one dimension do not have as much trouble ...