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Managing Product Management by Steven Haines

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MOTIVATING PRODUCT MANAGERS TO BE CONSCIENTIOUS ABOUT THE PERFORMANCE OF THEIR PRODUCTS

In Chapter 6 of The Product Manager’s Desk Reference, I stated that finance is the common language of business. Product managers should be accountable for the financial contribution their product makes to the business. They must be able to assess how a product’s financial impact affects the business and the product portfolio. In addition, they need the financial acumen to wisely manage future investments in their product.

Other key performance indicators (KPIs) should be monitored as well. It is up to senior leaders to make sure that the most important KPIs are available and that they can be tracked at the right intervals. This will be discussed in Chapter ...

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