Skip to Content
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
book

Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

by Steven Haines
December 2011
Intermediate to advanced
288 pages
7h 13m
English
McGraw-Hill
Content preview from Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

MOTIVATING PRODUCT MANAGERS TO BE CONSCIENTIOUS ABOUT THE PERFORMANCE OF THEIR PRODUCTS

In Chapter 6 of The Product Manager’s Desk Reference, I stated that finance is the common language of business. Product managers should be accountable for the financial contribution their product makes to the business. They must be able to assess how a product’s financial impact affects the business and the product portfolio. In addition, they need the financial acumen to wisely manage future investments in their product.

Other key performance indicators (KPIs) should be monitored as well. It is up to senior leaders to make sure that the most important KPIs are available and that they can be tracked at the right intervals. This will be discussed in Chapter ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Great Customer Experience Starts with Product Management

Great Customer Experience Starts with Product Management

Matt LeMay
Total Innovative Management Excellence (TIME)

Total Innovative Management Excellence (TIME)

H. James Harrington, Frank Voehl

Publisher Resources

ISBN: 9780071769976