Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

MODULE ICONTEXT

All companies strive to be better and more efficient. As business leaders seek greater efficiencies, they make adjustments to the firm’s structure. In other words, they reorganize.

Reorganizations are now so commonplace that it seems they are expected to take place once or twice a year. A well-thought-out realignment is a reflection of solid leadership, but often the ideal structure is not easily attained. There are many issues that result from reorganizations, issues I have come to understand quite thoroughly. For instance, when leaders move in and out of the organization, they rarely consult past records of justifications that were made during previous organizational transformations. Therefore, newer leaders may not have a ...