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Online! The Book by Wendy Taylor, Chris Pirillo, John C. Dvorak

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At a Loss for Words?

Memes are devices for a blogger to generate conversation in their blogs by answering a set of defined questions or topics (Figure 15.6). They are an aid for when the words just don't seem to flow from brain to keyboard.

Figure 15.6. Example of a MeMe site.

A “meme” is the transmission of information by words, however; that's where the root concept and the use of it in the blogging world end. Memes, in the blogging sense, are a crutch for people who can't think of what to write about. They are benign questions, like one would use to hold up a sagging conversation on a blind date or at a dull cocktail party. It's for when the ...

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