
420 Principles of Supply Chain Management
as hurricanes or res; rapid expansion, or contraction, of customers; and new product
introduction requiring new processes with new suppliers.
These changes require immediate, and extraordinary, action on the part of the supply
chain manager.
Extension into Reverse Logistics
One of the major changes taking place in most supply chains is the need to consider end-
of-life consequences for products. Companies will have to build supply chains not only to
get their products to the customer but also to return the product back through the reverse
supply chain to its nal destination. The increase in returns resu ...