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5
Demand Management
Learning Outcomes
After reading this chapter, you should be able to
• Dene demand management
• Describe the various approaches to accepting demand
• Identify the steps involved in implementing a demand management program
• Identify the challenges in merging supply and demand into a management process
• Contrast demand management approaches in manufacturing and service industries
• Describe the four strategies a business can use to manage demand
• Identify the factors that affect the selection of a demand management strategy
• Describe how inuencing factors affect the selection of a demand management
strategy
• Describe ...