
457How to Build an Integrated Supply Chain
Second, communication within the organization and with suppliers and customers needs
to be established in which the details of the program are outlined. Finally, the organiza-
tional culture of the rm must be changed. Of course, it is this third area that may take the
longest time to complete, as many employees may resist changes in the workplace.
Integrate
Integration comes slowly. It begins with communications and gradually progresses
through coordination, cooperation, and collaboration. One of the primary requirements is
trust among supply chain partners, and trust comes from a series of successful ...