
78 Principles of Supply Chain Management
• Social environment: How do social values, trends, styles, preferences, and cultural
patterns affect the receptivity of consumers to different kinds of products?
• Political environment: How do government decisions at the local, national, regional,
and global levels affect the business environment? How do these decisions affect
managing the local enterprise?
• Legal environment: How do legal considerations, such as antitrust, intellectual
property, and trade protectionism constrain or relax the ways of doing business?
Some countries are more litigious than others. How will legal regulations in dif-