December 2014
Beginner
717 pages
29h 18m
English
book
Principles of Supply Chain Management, Second Edition, 2nd Edition
by Richard E. Crandall, William R. Crandall, Charlie C. Chen
Content preview from Principles of Supply Chain Management, Second Edition, 2nd Edition
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63
3
Determining Customer Needs
Learning Outcomes
After reading this chapter, you should be able to
• Explain why it is important to group customers into homogeneous segments
• Identify the needs of the ultimate customer
• Identify factors that determine customers’ needs
• Describe the methods to forecast demand
• Describe the six attributes of a well-designed product
• Describe alternative approaches to product design
• Determine how many supply chains a company needs
• Explain why serving internal customers is important
Company Profile: McDonald’s
To be successful, a company must nd out what the customer wants and then develop the
supply chains ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.