
97
4
A System to Meet Customer Needs
Learning Outcomes
After reading this chapter, you should be able to
• Identify the ve major components of the supply-chain operations reference
(SCOR) model
• Discuss the differences between the Global Supply Chain Forum (CSCF) model
and the SCOR model
• Describe the major features and benets of customer relationship management (CRM)
• Discuss the importance of product life cycle management (PLM) within the con-
text of supply chain management (SCM)
• Describe the ways supply chains can be visually depicted
• Discuss how designing production processes will vary according to the type of
product made and the vo ...