December 2014
Beginner
717 pages
29h 18m
English
book
Principles of Supply Chain Management, Second Edition, 2nd Edition
by Richard E. Crandall, William R. Crandall, Charlie C. Chen
Content preview from Principles of Supply Chain Management, Second Edition, 2nd Edition
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28 Principles of Supply Chain Management
REFERENCES
Barboza, D. and Story, L., RC2’s train wreck, The New York Times, June 19, 2007. http://www.
nytimes.com/2007/06/19/business/19thomas.html?pagewanted=all&_r=0, accessed
June 20, 2013.
Shell, E., Cheap: The High Cost of Discount Culture. New York: Penguin, 2006.
Wisner, J., The Chinese-made toy recalls at Mattel, Inc., Business Case Journal, 18(1), 16–30, 2011.
Discussion Questions
1. What are the major benets of effective SCM?
2. What potential problems result from poor SCM?
3. How have supply chains evolved in their scope and complexity?
4. What key steps should companies take to achieve the greatest ...
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