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Why Integration Is Difcult
Learning Outcomes
After reading this chapter, you should be able to
• Discuss the importance of setting strategic objectives and ROI expectations when
designing the supply chain
• Recognize the obstacles to building integrated supply chains
• Explain why there is a need for a company to have multiple supply chains
• Discuss the role of technology when integrating the supply chain
• Discuss the role of infrastructure when integrating the supply chain
• Explain how company culture plays a role in building an integrated supply chain
• Identify ways of building collaborative relationships
• Identify potential ways ...