
554 Principles of Supply Chain Management
Increased Awareness of Inequitable Treatment among Participants
Closer relationships in integrated supply chains may expose inequitable treatment among
the participants. This situation may be in the form of discounts allowed, reduced inspec-
tion requirements, or the level of information sharing. Irrespective of the form and magni-
tude, someone may object and require mollication. Even if they do not object openly, they
may silently worry about it to the point of providing diminished service.
Discrepancy between Contribution and Payoff among Participants
One extension of the equitable treatment idea men