Principles of Supply Chain Management, Second Edition, 2nd Edition

628 Principles of Supply Chain Management

forward supply chain. Now, they must become equally concerned with the reverse supply

chain—reverse logistics, to use a commonly accepted term—or the movement of goods

from the consumer back through the reuse and recycle steps to the product’s eventual

disappearance. It is sometimes viewed as a cradle-to-grave cycle when the product ends

up as a recycled product in a landll. An even more optimistic perspective is called a

cradle-to-cradle cycle when the product eventually ends up as a biodegradable component

of a landll that generates new products from the discarded waste and uses the methane

gas given off by decomposing solids as a new energy source. Landlls have been designed

as new forms of factories ...