628 Principles of Supply Chain Management
forward supply chain. Now, they must become equally concerned with the reverse supply
chain—reverse logistics, to use a commonly accepted term—or the movement of goods
from the consumer back through the reuse and recycle steps to the product’s eventual
disappearance. It is sometimes viewed as a cradle-to-grave cycle when the product ends
up as a recycled product in a landll. An even more optimistic perspective is called a
cradle-to-cradle cycle when the product eventually ends up as a biodegradable component
of a landll that generates new products from the discarded waste and uses the methane
gas given off by decomposing solids as a new energy source. Landlls have been designed
as new forms of factories ...