Principles of Supply Chain Management, Second Edition, 2nd Edition

167Demand Management

reduced. This means that operating with a provide or match strategy will enhance cus-

tomer service and will not be as demanding on a company’s resources than if there was

not an effective supply chain.

Retail

At the retail position in the supply chain, the demand management strategy will almost

always be in the provide and match areas—provide for facilities and equipment and match

for employees and inventory. While retailers can use the inuence strategy through sales

and promotions, these spikes in demand can be disrupting to upstream suppliers. It is

unlikely that retailers will ever be able to use a control strategy with ...