
381The Need to Integrate
Higher Revenues
Lower costs can mean lower prices for the customer, which can result in increased rev-
enues from higher unit volume sales. For high-end items, higher product quality can also
lead to increased selling prices, which can lead to increased sales dollars. One member
of a supply chain can adversely affect the quality of a product or service; therefore, it is
important that all members work to achieve the target quality level.
Relationships and Trust among Supply Chain Participants
In order to integrate supply chains, it is necessary to build relationships between compa-
nies, one at a time. Building relationsh ...