
127A System to Meet Customer Needs
in the implementation of projects (Premkumar and Ramamurthy 1995). Inan outsourcing
relationship, the degree of trust can further the degree of cooperation between partners.
Some rms behave opportunistically and take advantage of an outsourcing relationship
to maximize one-time nancial gains. But in a trusting relationship, open discussions can
take place, and partners can jointly formulate an outsourcing strategy that will benet
both parties in the long term. A rm is also more likely to form long-term alliances with a
partner that it trusts. Furthermore, a rm that trusts its partners is not only more likely ...