Principles of Supply Chain Management, Second Edition, 2nd Edition

142 Principles of Supply Chain Management

Renewable Energy Laboratory says, “You have to get it into the culture” (Wamsted

2011, p. 47). DSM will be a much rougher road without customer acceptance and par-

ticipation. Because of concerns about privacy, only 20% of all consumers are likely to

sign up for automated response programs, and more than a third do not want utilities

to control systems in their home regardless of the savings potential (Wamsted 2011).

SUSTAINABILITY

As a nal challenge for electric utilities, they must use DSM programs to reduce the nega-

tive environmental impact of generating and distribution of power. Reducing the amount

of generating capacity required will reduce the negative environmental impact. Replacing

conventional ...