December 2014
Beginner
717 pages
29h 18m
English
book
Principles of Supply Chain Management, Second Edition, 2nd Edition
by Richard E. Crandall, William R. Crandall, Charlie C. Chen
Content preview from Principles of Supply Chain Management, Second Edition, 2nd Edition
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157Demand Management
so that there is a need to limit demand uctuations to reduce the capacity investment
requirements, as for airlines. Finally, a control strategy is often appropriate when a skilled
work force provides a unique service for which the customer will accept scheduling or
waiting in line for the service, such as for doctors or lawyers.
Type of Demand
Viewing the choice of demand management strategies from a marketing perspective
should also be considered. For example, one possibility is to consider the size or predict-
ability of demand uctuation, as shown in Table 5.3. Where there is little uctuation and
the demand is predict
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