Skip to Main Content
Principles of Supply Chain Management, Second Edition, 2nd Edition
book

Principles of Supply Chain Management, Second Edition, 2nd Edition

by Richard E. Crandall, William R. Crandall, Charlie C. Chen
December 2014
Beginner content levelBeginner
717 pages
29h 18m
English
CRC Press
Content preview from Principles of Supply Chain Management, Second Edition, 2nd Edition
482 Principles of Supply Chain Management
could be involved if customers have questions regarding the billing, maintenance, promo-
tion, nancing, and productquality. Business partners can also interact with each other via
associations, conferencing, and expos for collaboration opportunities. Companies should
collect information about customers to analyze their behavior and strategies. These analyses
help a company conceive an effective marketing and sales strategy.
Reverse Supply Chain
Information ows will also be needed as part of the reverse supply chain. As described
in Chapter 10, reverse supply chains are not normally as well organized and routine as
forward supply chains. Consequently, the information ows may also be less rigidly
str ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Essentials of Supply Chain Management, 4th Edition

Essentials of Supply Chain Management, 4th Edition

Michael H. Hugos

Publisher Resources

ISBN: 9781482212020