
361
11
The Need to Integrate
Expected Outcomes
After reading this chapter, you should be able to
• Identify the reasons to integrate supply chains
• Describe the differences between mass production and mass customization
• Explain why there is a need to move from vertical integration to virtual integration
• Describe how organizations are moving toward more diverse cultures
• Discuss the use of the triple bottom line to facilitate supply chain integration
• Identify the drivers of change for integrating supply chains
• Describe the steps needed to integrate supply chains
• Discuss why developing relationships and trust is needed to integrate the ...