December 2014
Beginner
717 pages
29h 18m
English
book
Principles of Supply Chain Management, Second Edition, 2nd Edition
by Richard E. Crandall, William R. Crandall, Charlie C. Chen
Content preview from Principles of Supply Chain Management, Second Edition, 2nd Edition
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190 Principles of Supply Chain Management
customer birthdays, providing alerts for upcoming specials, catering to shopping pref-
erences, and encouraging frequency of visits.
Critical Design Points: Keys to Success
In the following section, we describe some of the key design decisions that a retail busi-
ness needs to make. The discussion is not meant to be exhaustive, but, rather, to provide a
feel for the decision area and some of the variables to be considered.
Customer interface: One of the most important design considerations is the customer inter-
face, or the point at which the customer rst comes in contact with the business. It may be
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